BOYY UP IS A NEW DESIGN INITIATIVE SET FORTH BY FOUNDERS JESSE DORSEY AND WANNASIRI KONGMAN. AT ITS CORE, BOYY UP IS AN EXPERIMENTAL APPROACH TO CREATIVITY AND DESIGN - WORKING WITHIN IMPOSED BOUNDARIES TO PRODUCE LIMITLESS EXTRAORDINARY RESULTS. BOYY UP IS ONE WAY IN WHICH BOYY IS CREATIVELY SEEKING TO MINIMIZE ITS ENVIRONMENTAL IMPACT, AND TO CREATE LONG-LIFE WONDROUS PRODUCTS THAT STIMULATE AND INSPIRE.